Did you happen to see this article on link building?
SEO Strategy: Link Building Is Obsolete Inc. Magazine, February 27, 2013
Obviously, everyone wants an edge in the online marketing game. and the more I thought about this article, I think the concepts may have some validity, but at the same time I can’t quite come to grips with the fact that links are obsolete.
I really believe as companies integrate more and more of their marketing efforts together, they will see success. I think articles like this one help me realize that just because I had success with a certain way of doing things in the past, it doesn’t mean that those methods are still as effective today. Google made some big changes with Panda and Penguin and it is moving more to a “shared search” platform, but has anyone figured out what this means for those of us working with online marketing techniques.
Read through the following article for yourself and see where you stand on this topic. I am currently wrestling with it. I know I need to continually change my approach, but I have not committed to a particular SEO path, especially one like this which is a lot different from what I have been doing in the past.