I sometimes ask myself this same question. However, there are some great reasons.
Google Authorship has changed the landscape for searches. Social has combined with SEO. Google likes content from real people. Writing blog posts for Midwest Laboratories and myself has helped me gain more traction and recognition through Google. By maintaining different blog sites with different information, I have been able to drive more traffic not only to our business, but also to this marketing site for key terms. In addition, I can also bring these two ideas together quite nicely and build on each other.
Connecting with other Professionals
This is probably the most important reason to maintain a blog site. I have been able to connect with some of the best marketing resources from different industries. This really helps me stay connected to processes that work and keeps me in tune with ideas and knowledge to help me grow personally and professionally.
Also, it helps me keep a focus and separate company information from professional growth information. A company blog should not talk about Twitter, it should be related to something that is somewhat related to your own company dealings.
Blogs create shareable content
For me, it is the start of the conversation. I always have something to talk about and share on Twitter, Facebook, Google+ and Linkedin. Too many people share other people’s content. There is nothing wrong with this, but people ultimately want to connect with people who stand for something. Blogs help tremendously in this process.
Blogging is not for everyone. You have to maintain a consistent presence and post on a regular basis. It’s not easy and it takes time. But once you have started, you will see results in a number of ways.
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