I have tried to belong to various groups on these sites and I am somewhat active on a few of them. I have even tried to start and lead groups on these sites.
My advice, check out groups but don’t get carried away on these sites. You can burn lots of precious time fast. Also, as a leader of a group, you may be frustrated with the lack of involvement and start posting more and more of your own content. Before you know it, the group is a reflection of only your ideas and who wants to belong to a group where the leader controls every conversation.
As far as I am concerned, I have moved on and started personal pages on Google Plus and Facebook. I will tell you these sites are basically communication sites for different companies or blog sites. I am currently evaluating the effectiveness of these pages. I really think people do not have the time nor want the commitment of a group. People like myself want to check-in, see what type of information is shared on these sites and then check back at another time or leave the group.
Think about it, Twitter does not have groups. Twitter does have chats and hashtags, but again there isn’t a commitment needed to attend.
If you are trying to build engagement by posting information on a particular group site, remember you have just restricted your influence to a few people. If your goal is networking, you can make some inroads by joining groups. If you hope to generate business by joining groups, I would proceed with caution. It’s a lot of work and it may not be worth the time and effort.
If you want to maximize your reach and engagement, connect with people one-to-one on social media sites and make sure you have a strong website or blog site that people can access to learn more about you and what you stand for. Make sure you regularly post information on social media sites as a part of your regular day and you soon start to connect with the right people.
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