- “Social Media is a Waste of Time”
- “Blogging is old news”
- “GooglePlus is a failure”
- “Instagram is going away”
- “Linkedin is only for Human Resources”
- “Facebook is for Families not Business”
Your job as a marketer is to separate the information from the noise. In addition I would tell you that the best way to do this is to be active and find out for yourself. If I would have listened to the nay-sayers, I would not have this blog site. However, because I saw benefit in creating fresh content I have been able to grow not only the readership of this blog, but also my own business.
I have attended some social media conferences this past month and I am really surprised how the term “expert” is coming back again with respect to social media. These experts are people who may have received some acknowledgement along the way with respect to their social media efforts. Again, don’t focus your time on finding an expert, spend your time looking for results. Ask people how they are using social media. What metrics are they using? Are they seeing a difference in new accounts, phone calls or business inquiries.
In addition, start developing and implementing your own ideas. I have a hard time with Facebook, others I talk to love Facebook for marketing. Also, it depends on how you measure success. How I measure success may not be the same way someone else measures success. My point here is do your own homework and don’t rely on someone else’s success figures or failure figures to determine your own success.
Image courtesy of Andy Newson / FreeDigitalPhotos.net