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The Content Marketing Challenge

April 19, 2013 by Brent Pohlman

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Content MarketingCheck out this video and see how content marketing is not only about writing good content, but also involves listening at a deeper level.

“The challenge that  brands have is that great content sits at the intersection of cultural relevance and brand voice” ~Noah Brier

Cultural relevance keeps happening at a faster rate.

You have to make sure you are “listening for the cultural relevance” and see how you can bring your brand voice into that picture through the use of great content.


Image courtesy of KROMKATHOG / FreeDigitalPhotos.net

 

Filed Under: content marketing, Online Marketing Tagged With: brand marketing, content marketing, cultural marketing, culture relevance marketing

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@BrentPohlman

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