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Check out this video and see how content marketing is not only about writing good content, but also involves listening at a deeper level.
“The challenge that brands have is that great content sits at the intersection of cultural relevance and brand voice” ~Noah Brier
Cultural relevance keeps happening at a faster rate.
You have to make sure you are “listening for the cultural relevance” and see how you can bring your brand voice into that picture through the use of great content.
Image courtesy of KROMKATHOG / FreeDigitalPhotos.net
