I can’t remember a time in my career where I have seen so much change and volatility. It is everywhere, the stock market can react to a hacked tweet and its content. One good news item or bad news item and the media is creating special news releases. Would you have ever thought that USA Today would release “Breaking News” that Tim TeBow has been release from the Jets.
This is where you and I come in. It is a race for all of us as marketers to make sure we keep our message alive and resonating with our clients now more than ever before. People are extremely hungry for information. We all have to carry our information banks, (SmartPhones) with us to make sure we have access to our email accounts, text accounts, news reports, weather reports, bank accounts, stock reports. All of this information is available at the touch of a button.
If someone makes a request to us as a company after normal business hours, do you think they want to wait the next day for a response?
We are definitely in a 24×7 time.
Here are some ways I am adjusting to this new dynamic:
- Continue to work on delivering exceptional service to clients. Make sure staff is in place to answer questions by phone, email and face-to-face.
- Find out what the real needs of the client are. – Is it exceptional delivery of products/services/results. What can you do to help make your client meet his/her goals
- Stay active online through content. (Content Marketing is huge)
- Be active on social media – More people/companies want to be where the news is making a difference. Real-time news like Twitter is making more inroads into our lives everyday.
- Make sure internal processes are being updated and work toward more simple systems than complex systems.
- Stay focused on what is really making a difference for your clients.
- Long-term projects are becoming shorter term projects. Keep it Short and start measuring its effectiveness right away
- Stop doing things that don’t return value.
- Look for time-saving software, tips, processes to help you keep up with the changes
- Keep thinking from a client perspective. If you don’t know, ask them.
Keep up with a changing market and make sure your marketing strategy reflects this new shift.
Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net