What information are you looking for when you begin to read this post?
Are you looking for general information? Are you trying to address a specific issue?
It is harder than ever to get on people’s radar. All of us are bombarded with information everyday. I used to complain about receiving so much junk mail a few years ago. Those numbers pale in comparison to today’s online spam email and advertisements. In addition, it seems like even information is becoming so watered down that I am always doing a quick scan before I take the time to read an article.
As I revisit the questions I noted at the beginning of this post, I really think these questions help me focus on presenting information that has some type of value for readers. Here are some methods I am using to get people’s attention not only on this blog site, but also on my company’s blog site and corporate website.
Some Attention Methods to Consider
- Keep your home page simple and clean! – Flashy slogans, huge pictures and constant noise is a big turnoff these days. Times have changed. Simple is better
- Give people direction on your website. (Currently working on this! ) How often do you go to a site and it is so busy that you don’t know where to begin or find anything.
- Watch your site space. Try to keep information at the top 1/3 of your site
- Get people to sign-up for some type of promotion or white paper. – People like to get information that could be valuable to them. Make sure you are creating good, quality information in your white paper or this could backfire on you.
- Make sure you use images and videos to help bring your content alive. – Visuals help capture attention much better than words.
In addition to methods, consider the following with respect to content
- Focus on information that no one else is talking about. Think of all the Twitter 101 Articles. Do you really want to create another post with this type of content.
- Speak from experience. If you have tried something and found success or you have failed at something, people always like to read about someone’s experience
- Make sure you communicate some emotion. Write something and stand behind it. Have a strong opinion. If you write with no emotion, why would others want to read your work.
- Try to throw in a call-to-action. Take people to another location or topic. If you can’t think of a call-to-action, challenge them to do something on their own.
Image courtesy of imagerymajestic / FreeDigitalPhotos.net