The word “react” comes to mind when I hear this phrase. Do you have a reaction plan in place if you are looking at real-time marketing. Personally, any marketing which we do has some type of real-time component. Without an effective service process in place, real-time is nothing more than a flashing billboard or an announcement with “no call to action”
The best reaction is a personal one. At the company I work for, we have staff in place to provide people with a human interaction. If information is sent electronically through email, the client receives a timely response back even if it is after normal business hours. We may not be able to have an answer for a client during the after-hours period but the most important fact remains that we reacted to the inquiry and the client knows we heard his/her request.
Real-time means now, not next week, not tomorrow
- People want answers
- People want information
- People have a need
- People are looking for the most innovative product or service
- People want to know what others think
- People want to work with people who care
- People want to connect with people in real-time
Think about it! Aren’t the best deals and connections made in real time?
Real-Time Marketing – What does your reaction look like in the future? (An example to think about)
Sometimes we talk with someone in the past and we never follow-up with that person. What if we took some of those conversations we had in the past and actually followed-up with them to see how they are doing today. Maybe we would see a whole, new real-time conversation occurring again. I think this is where we are headed. If we want to work with people we need to be there in real-time again and again. We need to stop thinking that it is a one-time event. This is the next step in the reaction plan that I am working on. How about you?
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