When Google made the announcement to abandon Google Reader, I was a bit perplexed and a little mad. Google Reader was one of the best places for me to keep up with information I wanted to follow with respect to my business and professional development.
Since March, I made the switch to another Google Product, Google Alerts. I setup a separate email account and now I receive information under my terms and I can search articles for key words and receive notification through email. It has made me more productive and I actually read the headlines and a brief description of the article and decide if I want to read more.
Here are some of the benefits to this new process:
- Name Reference – Can always track my name online. I have been amazed at how my content is being picked up by other bloggers and company sites. I receive this information in real-time and stay connected if someone calls out my name.
- Frequency – Some information I can receive as it happens. Some information I can receive once a day. Other information I can receive once a week.
- Type of Media – I can receive information from all sources. I can get information from blogs, video or news.
- Email Subject Line – I always know what type of information I am receiving. It is not some spam information. It is information I can quickly scan, read, save or delete. It is much better than sorting through a list.
- Mobile Phone Friendly – It is so convenient to receive on my iPhone and it helps me make future decisions.
- Compliment to Twitter – Twitter is the ultimate real-time platform, but if you are not watching it all the time, you might miss something. Yes, keyword lists work great on Twitter, but remember someone has to type that tweet. There is still a lot of information on the internet that never gets tweeted.
If you want to improve your productivity, start using Google Alerts and stay informed.