Today, as I represent our company at national conference, I am going to be constantly changing my play calling. I almost believe this is the way it has to be if you are going to have success at a show. Too often, companies feel their booth speaks volumes and they simply stand and wait for people to be interested in their products and services.
Also, it is critical to evaluate the flow of traffic. Last night, a dinner was served on the floor. This is always a good thing unless your booth is farther away from the central opening to the show. This is what I experienced last night. As a result, the traffic stayed close to the opening, even though buffet lines were available in the back of the show, the fact was nobody knew about them.
Today, I plan to find prospective clients and contacts in the industry who are not necessarily clients but very knowledgeable advocates. The goal is to make contact with both types of people and ultimately try to learn, get leads and become better known in the industry. No time for sitting behind a table in the booth. Time to get out and network.
Photo courteosy of Agwired.com