I think companies are going to see that a spokesperson is going to be so critical in a number of ways. It is for this reason I believe that small businesses can make a real difference in the way they get their message out online.
People have always connected with people. It is the reason for formal presentations, meetings and deals. People want to be able to trust others and put their confidence in the people they are working with.
With respect to social media, people now, more than ever want to connect with the right people. This is why personal branding is so important, especially where it ties a person’s name with a particular company. I am not saying this is easy by any means, but it also indicates a need for people at the top of their organizations to be the face of the company. Do you really want your summer intern to be the face of your company? Think about that.
Google has embraced social search because they want to make sure the information they are indexing can be traced back to a reputable person. This is the “new” search engine traceability factor. For this reason, it is important that the company spokesperson is a spokesperson not only in conversations at meetings, but also online through great content on a blog or company website.
- Are you ready to be a spokesperson for your company?
- Are you ready to embrace people who want to learn more about your company?
- Are you ready to make the investment and to write content for your company on a regular basis?
- Are you ready to engage people on social media sites?
Social Media can be taken to the next level, if you are willing to make the investment and become a company spokesperson. When you look at social media with this focus, you will start to realize the real benefits of being online and making a presence for yourself and your company. Hopefully, you have identified this person in your organization. If you have not, you may be missing out.
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