- People are moving from Facebook to Twitter
- Google+ is not good for business
- Linkedin is for Human Resources
- Email is better than social
- Email is dead
- Tradeshows are dead
- Blogging is dead
- Yelp is a valuable platform for businesses
I am sure you could come up with a similar list. The point here is each company is different and has unique customer characteristics. Kohls offers its clients 15,20 and 30% discount coupons about once a month. This technique works well for Kohls, but I am guessing other companies would not implement this process.
A case could be made for each one of the items listed above, conversely a counter-comment could be made and defended.
The key here is that you have to spend the time and effort to determine which platforms are a good mix for your company. In addition, you need to spend your time doing the following:
- creating content that drives people to your site (value-added content)
- pick a short-list, 2-3 social media sites and try them out over a period of 60 days
- pick someone’s brain and learn from someone who has gone through this process (could save you a lot of time and pain)
- know that this process takes time and you will have good/bad days
- develop a strategy that incorporates multiple channels ( some people like newspapers, others eBooks, still others brochures or websites) (Lots of opportunity here.
The main point of this post is
Make sure you are entrenched and actively working with all marketing channels. By doing this, you will be able to better sort out the good information from the bad information and ultimately find the right tools and processes to make yourself and your company more productive.
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