This is the question that marketers deal with everyday. Yesterday, I read a very interesting blog article that was shared on Linkedin, “How Google is Killing Organic Search?” . This article really hit me hard and I am really thinking about this topic a lot. As I stated yesterday, Search Marketing is still very important to me and I have collected data that shows me that a number of our new clients are finding us through search.
Before I overreact to the information in this article, I took a step back and really thought about who are clients are and the fact they are doing research on specific topics and they are spending time looking at different sites online. This article really looks at the heart of the mobile user and the mobile user wants answers “right now”. He or she is not going to go to the second or third page of Google. This person’s decision-making time is very short, as a result they might look at an advertisement or an image and click on it to see it the information meets their needs.
I think this article is a wake-up call for online marketers and the information presented does present a compelling case for Google wanting people to buy ads. It reminds me of when Facebook promoted ads a couple of years ago.
What I think companies really need to focus on is where do you want to spend your time.
- Do you want to spend your time creating advertisements and drawing people to your site?
- Should you develop content with keyword rich text for people to find you amidst the ads and images?
- Should you look to incorporate social media even more in light of this information?
- How does this affect your mobile marketing strategy as more people move toward smartphones?
A lot of thinking to do here. Not sure anyone has the answers at this time. Your thoughts would be appreciated.
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