Over the past few days, I have wrestled with the idea of Google changing the way it presents organic search information. It is a bit disturbing, but the more I think about it, the more I feel that the work I am currently doing is making a difference.
Yesterday alone – 5 new accounts – – All five accounts noted that they found our company via Google Search.
This new process favors small businesses with niche products/services. If you have a niche product/service, people will find you if you have content out on the internet. Big companies like BestBuy and JC Penny and Barnes & Noble are having to reinvent themselves and these companies spend lots of $$ on Internet Advertisements. Smaller companies have an advantage here. They can focus on value added attributes to their products or services. Don’t forget this!
Content marketing is huge if you are going to stay in organic search. Blogging has never been more important. People need to know more about your company and how it is making a difference with its clients.
Connect with others on social media. Share information, Read and comment on what others share, Find information that no one else is talking about. Stand out on social media. Use these platforms to really develop your company brand and personal brand. Give people a reason to connect with you. The last thing you want to be is a re-broadcaster of the same news.
Be smart about all the information you are reading these days. Make sure you are constantly testing and adapting your plan to insure that people are finding you online. If you put in the effort, you will see results, but you have to be smart about it.
Don’t let people tell you that organic search is dead. It is far from dead! We just have to get smarter about the way we present our content and look for ways to maximize the way people find our content. One technique I am really focusing on is long keyword phrases. More to come on this topic in a future post.
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