Your Company or Blog Site
Make sure your “About Us” or “Credentials Page” has the most complete information. This is critical if you want people to understand your background from a writing standpoint. Check out an earlier post for more information on this topic. Too many people ignore this crucial step.
This is a given. You need to connect your Google Authorship to your profile by telling people and Google which sites you provide content for and a little more background information about you.
This is huge. You need to have a minimum a brief explanation about you and most important a link to your website or blog site. Do not use a Linkedin Profile or Google Profile Link. Don’t you want people to know about you and your company and less about you on another platform.
This one is really up to you. I don’t know too many people who read profiles on Facebook. Most people hide them. If you are talking a company page, make sure your company information is listed.
This is my favorite. You have so many options here. I would make sure you take advantage of the summary section under background and tell more about what you are currently doing and what you want people to remember about you. You can also add media like e-documents, videos, images, etc. Many, many options. If you don’t have a personal picture on your profile, why bother spending time on this platform.
(Also, remember every time you make a change to your profile an email is sent to your connections. A great way to keep your information fresh for your connections. )
The Profile Page is the place where people understand that you, as a person are different than some scamming company or person trying to make a buck or two. The whole purpose of social media is to connect with the right people. Take time to make sure people find value in connecting with you. The time invested here to create good profile pages will pay dividends well into the future. Also, don’t forget to update your profile page from time to time. Fresh profile pages will keep your readers on their toes and keep them coming back.
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