- Google will continually change its search algorithm | This won’t be the last change.
- If you play by the rules, you will be fine – Don’t get suckered by some overnight sensational search deal.
- Focus on learning more about integrating social media and search into your own marketing strategy and you stay ahead of future changes.
Why am I not worried about the Google changes (Hummingbird) ? (3 Reasons)
Reason 1 – Already work with a secured company website
If you have a company site and you have people access data or upload persona data, you really should have a secured site. As I found out early in my online marketing career, Google did not particularly like secured sites. (Example: https:// instead of http:// )
It was for this reason, I relied on a blog site that was outside the current company site.
Reason 2 – Bing and Yahoo are gaining more traction.
People are starting to get a bit tired of all the changes Google is implementing with respect to search and are turning to Bing and Yahoo. Yahoo is starting to come in strong in some areas and is beginning to make a name for itself. Bing is gaining steam and could be an interesting player down the road.
Reason 3 – Google Plus and more social media
I have been on Google Plus since day one and have tried to have a presence in some way on Google Plus. Google Plus has helped push some of my content toward page one. It will be interesting to see what effect Google Plus will have on search. Google Authorship has been a game-changer and continues to bring search traffic to my sites. If you are not using Google Authorship with your Google Plus ID, you are simply missing the boat.
Everyone is looking at ways to maximize social media, online search marketing and overall web traffic. This is true for Google as well as marketers. As long as you know the rules and you understand your own environment, you can find ways that work best for your company.
Right now, a lot of ad companies and markers are pushing different cookie-cutter strategies. Please be aware there isn’t a magic approach or strategy. Each company is different and needs to find ways that work for their own products and services.
One last tip, keep abreast of the changes occurring online and always look for ways to improve your current processes. This really is the key to keeping up with changes like this latest one.