I have been reviewing my numbers on social media from 2012 – 2013 and noticed that my referrals from social media platforms had dropped some. As I looked at this information more closely, I saw another trend, more people were coming to our site directly. Those numbers were up substantially over last year.
The past two years, I have also measured the number of phone calls and inquiries received and have noticed a substantial increase in these type of metrics. Then it finally hit me, returning clients are coming to our website because we are updating our content and we are giving people several options: phone, email and on our website to connect with our clients.
The Company Site as a Social Media Site
Our company website needs to be looked at like a social media site. We want people to interact with us online: directly-person to person, email or online by submitting questions and feedback.
The biggest advantage your company website has over social media site is the phone number. Name me one social media site where you can have an active presence online and speak to a representative. GooglePlus has hangouts, but it takes some coordination to make that work.
Another advantage – – People do not need an internet connection to find your company. If you are incorporating traditional media with an online presence, they should see your company brand on printed materials or on a business card. Another real advantage your company has with respect to a social media site. Have you seen a Twitter Business Card?
Your goal as a marketer is to find ways to provide information to your clients so they keep coming to your location, in broad terms: website, physical company, your employees, company booth, company promotional materials.
It is time to start incorporating social principles into your company’s marketing initiatives and look for ways to always improve communication and ultimately relationships with your clients. The possibilities are endless. The only way to find out is if you start looking at your site and start reaching out to your clients using different methods.
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