Below are a list of tips and secrets that have helped me succeed in building up a following and helping me stay engaged with people. It is all about seeing results and I have found results with these secrets. By the way some of these items may seem contrary to things you read in social media articles.
Share your blog posts! – Yes the first step in seeing success with social media is to have a blog site. You will be building a site full of “searchable content” not “key words”. Search is not going away soon and it will be more prevalent with good, quality content. However, it takes work and one of things people forget is that you need to share your content by sharing links to your site on different social media platforms. This is not broadcasting, this is sharing. You are starting conversations and drving people to your site to learn more about you or your company.
Have a regular presence! You need to have a presence on social media every day. If you are not regularly on social media, you are not on social media. People need to see you and your information online. I like to post information around 8.00am central each business day. People generally check Linkedin, Twitter and yes even Facebook at 8.00am, first thing before they get into their work activities. Also, try posting or sharing information over lunch and at the end of the day. If you have an abundance of time, try getting back on later in the evening too. Don’t be one of those people who posts something every 10 minutes. It’s a huge turn-off and frankly I wonder if the person really has a job or not.
Get on Linkedin more for business! If you want to connect with business professionals, find a way to spend more time on Linkedin. More business professionals check their emails from Linkedin, (invitations, requests) than email from other social media platforms. Also, consider sharing and commenting on your connections’ updates. The Linkedin updates are quickly becoming a popular place for business professionals to go to. Personally, I receive more comments from people who see my posts and shared information on Linkedin than any other social media platform. In 2012, it used to be Twitter, in 2013 it is Linkedin. It tells you where I want to connect more in 2013.
Study your “analytic numbers” more and “follower counts” less! Remember, people are checking you out eventhough you may/may not be following you. Don’t make it your mission to grow your follow count numbers. This is the goal of way too many people. Your goal on social media is to connect with the right people who want to do business with you. The only way you can do that is share information that adds value for them. Watch your analytics on your blog site or company site. Ask people how they found or heard about you. This information is much more valuable than adding 10 new followers each day. Also, people who have fewer followers but post something of value everyday are the best kind of people to be connected with.
Use pictures in your posts and in your tweets! Images help you sell your content. Every blog post I write, has an accompanying image with it. This helps my content stand out on social media platforms like Facebook, Linkedin, GooglePlus and Twitter – (Use Twylah or Twitpic) for more visibility. I was shown this tip a few years ago and I just incorporated it into everything I do online. It really makes a difference.
What to do when you get stuck trying to decide what to write. If you get stuck with posting or content ideas, listen more and start commenting more. Eventually, you will hit a wall and not be able to come up with good, quality content for your readers. When this happens to me, I start reading other people’s content and start thanking people for sharing great content and staying connected to me. Believe me, you can’t say “Thank You” enough.
These are just a few of the secrets I have discovered that have helped me find success with social media. They may seem simple and they are. The best part is you can start using all of these tips today. If you have a great tip, please share with me on Twitter.
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