With all of the changes being implemented by social media platforms, search browsers and the way we receive information by computer, tablets and smartphones, I think it is time to change the way we think about different concepts.
This week, I am going to try an experiment using some classic search marketing techniques from five years ago and see how much success I can have using this technique today. My theory is that people still search for items, but we need to be much smarter in the way we use search techniques if we want to see results.
I think “search marketing” will come back in a big way in 2014. The trick is knowing how to integrate it into your overall online marketing approach. Stay tuned for more in the coming days.
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