You as a marketer, must never forget this one important fact. (The only way you succeed is if you are listening and encouraging your co-workers: workers, client services, phone support, managers, supervisors, janitor, employees’ family and spouses) These people are your life-blood, if they are not happy, they may be communicating this message to your clients.
My advice, take the time to bond with them a little at a time. Don’t just go to them when things get busy or a crisis is ocurring. Listen to their needs and most important keep them engaged. Make sure they understand they are a part of the whole process. What they do each day matters. If it doesn’t matter, why are they on your staff.
If you need a good reminder of what can happen if their needs are overlooked or things are out of hand, check out this article, ”
“Google Employees Confess The Worst Things About Working At Google” – Also check out the dialouge on Quora that is reference in the article. Just reading this article will help you see where you, as a marketer can be an asset to your company. If you are a manager and you oversee people, you especially need to read this article.
Marketing needs to occur inside and outside of your company to be effective.
Check out the article and see if there are some ways you can improve communication and relationships with your co-workers.
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