When you go to a grocery store, aren’t you the person in control? Do you need someone coming up to you asking you how they can help you with your shopping experience? In a grocery store atmosphere, you want to find what you need and pay for your goods in a timely manner.
Now think about an exclusive clothing store for men or women. Wouldn’t it be nice if you could enter the store, tell the person helping you what you are looking for and let them know when you need more assistance. Do you really need someone asking you 50 questions or showing you items that you are not interested in.
What about your own business? Can people get the product or service that they need, or do they have to jump through a number of hoops to get it?
What about your website? Does your site provide your clients with the right information they are seeking with respect to their purchase or do they have to read all about the history of the company and employee profiles.
This topic is really of interest to me and I am looking at ways to enable the client to be more in control of the decision-making process and ultimately, the buying process. There are ways to improve these processes and I think it is vital that we as marketers identify ways to help make the experience for our clients more of an easy and exciting process.
Hopefully, you are identifying different areas that should be audited more closely to see if improvements can be made. It might also be a good idea to get client input too!
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