Twitter has clearly showed people that “Being In the Moment” is one of the best ways to connect with your audience. Instagram, Pinterest and other image channels are also following closely behind as well as Facebook.
Client Service is also a huge part of the “Being In the Moment”. Without great service the best laid marketing plans will fail. Clients work with customers via phone, email and social media. It is not just about tools.
Being in the moment means giving your audience a true, up-to-date picture of who you are and what you do on a daily basis. Everyday, our client service staff are marketing services and working with clients to answer questions and resolve issues. I believe client service and marketing have come together to create a “Being in the Moment” experience for the client and for companies.
Too much attention these days is being focused on quality content and long-range planning. The companies that are finding success these days are the the movers and shakers who are listening to clients and meeting their needs right away.
Right now your goal should be determining what those needs are from a product and service standpoint and looking for ways to improve those processes in order to not only meet clients’ needs but exceed their expectations. People want to be “WOWED!” The wow factor comes from people being excited about your company and the way it continues to grow each day.
Are you looking to get better each day or are you putting all your efforts into a promotion down the road? Maybe it is time to start working toward connecting with your clients more often and looking for ways to bring clients to your business on a regular basis.
By integrating your marketing and client services team together, you will be able to get better at this task and you will be a company that looks forward to the volume of calls and requests that need addressing each day. It’s a wonderful position to be in and it is something to strive for each and everyday.
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