Here is a better question:
How can social media work for me?
You need to flip social media on its head and have social start working for you. I will give you some very quick tips you can implement today and you will see results.
Follow fewer people and categorize your followers with prioritized lists. Follow the few people that are making a difference or who are difference makers in a particular industry. Note – These people often follow 1,000 followers or fewer and engage with people on a regular basis. Also, consider posting your twitter links with pictures using twitpic. Images are in.
Follow people in your industry. Connect with other marketers. Post something everyday so people know who you are. Change/Update your profile and an email is automatically sent out to your connections. It helps keep your name in front of them. Company pages are starting make a bigger impact too. Join a group and post something different than the general conversation.
Keep working on engaging with others on this platform. Take time to connect with other groups. In time, it will be popular, so you need to maintain some type of presence. It’s Google and it cannot be ignored.
Continue to work your company page and keep a regular presence. If you use Facebook for family and friends, proceed with caution. Also, follow companies and organizations. I use Facebook as more of a newspaper or online magazine versus a collaboratorive site. Just my opinion.
The following information is a quick summary of how I spend my time on social media. I certainly do not want this post to be a post that tells you what to do. I am just telling you how social media works for me. I can’t spend every hour on social media. I have other work to do. However, if you look at social media as a resource that works for you instead of a “work project” you might see more success in the future and you will want to invest some time in your own efforts.
“Image courtesy of Keerati / FreeDigitalPhotos.net“.