Want to get found on Google in 2014? Start answering questions by Michael Lieberman, December 18, 2013
It makes some great points about how Google is changing the course of search from key words to conversational questions.
In addition, this article gave some good ideas to think about to help direct people to the answers on a particular landing page and some ways to reinforce those answers on the page.
Awhile ago, I talked about Advanced Google Search Techniques on this site. I incorporate these advance search techniques to insure people are asking questions that I can answer. It is amazing to me, how fast Google indexes this site. This information also helps me to see how much influence I have in other locations across the country.
People across the United States and the World for that matter often come to this site as a result of a search query. What I am noticing is that those queries are more “Apple SIRI” like where people are asking direct questions about a specific quality, topic and location. “Which restaurant has the best pizza in Iowa?”
Some people are suggesting that blog posts like this one need to have 1000+ words in order to be effective in answering these type of questions. My belief is simple and concise still needs to be a goal,but answers to questions need to be more direct to help reinforce points and to avoid duplicate or repetitive words in an article.
Also, don’t forget to answer questions on your social media sites too. It helps with engagement and has an impact on your search rankings too.
So in summary, today’s question:
Will asking more detailed questions on Google help me as a marketer and improve my rankings on Google?
Answer: Yes – As a marketer you need to ask detailed questions and move away from thinking in key words. In addition, you need to provide answers to questions people are asking on Google and make sure you are answering questions in a complete manner so people stay on your site and don’t revisit the question again and leave your site to go to another site.
“Image courtesy of isolated images / FreeDigitalPhotos.net“.