As we open presents this week and celebrate Christmas with our families. (Please rememeber the real reason for this season!) I wanted to thank Google for giving me an early Christmas Present, (Google Hummingbird). Back in September or earlier depending on which articles and Google updates you believe, Google gave marketers like myself a gift, (Google Hummingbird)
At the time I thought it was one of the most hideous, shameful offerings I could receive as a Marketer. For years, I had great search traffic based upon the following: great key words, appropriate named domain names, moderate updates to sites, clean sites, (no issues with Google Webmaster Tools), and appropriate search ranking position with very little maintenance. Upon receiving this gift, all of these items seemed futile and the results I had achieved had been turned upside down. Rankings suffered greatly, ads were overtaking organic results to name a few. There were no quick fixes and the work was started, (Google Hummingbird Project – Still in Process) to determine how to next proceed.
Now, as I look back I can honestly say that Google Hummingbird has made me a better person.
A Better Writer – I have changed the way I wrtie to sound more like a conversation. I am less consumed by creating strong key words for Google, and I am acually writing words which people want to hear.
Creating Better Search Content – People have changed the way they search. Most people want to define their searches to get much more detailed results. They use longer phrases or type in lots of information in order to really cut through all of the general, organic results, which by the way almost appear as ads, especially once you click through them.
Incorporating Other Types of Content – You can no longer rest on your blog site or website. You must incorporate social sites as well and find some way to tie all of this content together. Who wants to risk putting all their eggs in one basket. I thought I was safe by creating this content on my website. I was up until Google Hummingbird came along.
Google Hummingbird and 2014 – I was skeptical at first, but as I have discovered. Content spread across different mediums like social media sites, websites and mobile are really taking off. To be successful, your message needs to reside on various channels. The only way to get better is to get in and take responsibility for your own efforts. Google Hummingbird was a blessing to marketers and not a curse. You can find success. It may be different then what you are used to seeing, so you need to make sure you are looking at the big picture and not getting frustrated when changes do not happen as fast as you would like to see. Thinking differently is the key! Looking at things differently is a must!
Image courtesy of akeeris / FreeDigitalPhotos.net