I have looked at this topic a lot and I really believe I was getting too caught up in all of the client data. I think a number of people are losing focus and are getting too much in to the hard core details and forgetting about the following:
“The NEW Client Experience”
Whether we like it or not, data is taking over our lives. I saw it this week with the gift of iPhones for my children. Our kids are just entering a new time where data will ultimately be the biggest asset and where information will be all around us.
For those of us who can remember pre-internet days, we are experiencing rapid change like never before. People are getting information at their fingertips. People are consumed by the latest news and promotions.
Take a minute and check out the following video | This is where we are headed in 2014 and beyond…
After watching this video, ask yourself, how can I as a marketer create a better experience for my clients. Isn’t that what big data is all about. It’s about the experience. When we are actually affecting the lives and experiences of our clients, they will tell us and want to be a part of something special. The experience cannot be ignored any longer.
Are you thinking big when it comes to 2014? Maybe you should expand your big picture mentality a bit? I know I am. With the rapid pace of change, it isn’t too crazy to think where we might be in a few years.
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