Right now changes are happening all around us and because of it, people are in such a hurry for the latest news, gossip, trends. We are so information hungry. Many companies get caught up in being reactive and many people are spending much more time putting out fires rather than preventing them in the first place.
This is especially true at workplaces. Departments are holding on to their own ideas or implementing their own projects so ultimately credit is given to their department over another department.
Tech companies are reacting to one another by trying come up with ways to match each others features and provide this technology at lower prices to entice people to change.
Some markeitng companies are touting they have the answers to seo with respect to the recent Google Hummingbird announcement. However, their processes are still the same as pre – Google Hummingbird.
Social media platforms are competing too. When one company offers something different, the next week another company strikes back with something similar.
My advice – – When defining your projects for 2014, decide, is this project being implement as a result of a reaction or a new direction. There is a big difference.
Many new projects are a result of keeping your services at a higher quality than your competitors. When a competitor comes in and takes a major client away from you, companies often go into reactive mode to protect other companies from leaving too. This type of reaction can many times backfire more.
Instead of reacting, why not take a little more time and create a new direction. Applying information learned from the above to a new project can help lift a company and actually create a culture where more wins can occur than trying to battle a particular issue.
This concept can be applied a wide array of things from project implementation to communication, innovation, process improvement, etc. Once you grab hold of this way of thinking in your company, you will find ways to use this technique with a variety of processes.
I believe it is one of the keys to success and you have to work at it everyday!
“Image courtesy of ambro / FreeDigitalPhotos.net“.