The value of fresh content is the focus more people need to make with respect to content marketing. Today the theme seems to be a mix of scare tactics and general information. Learn more about content styles and see where you fit with respect to your content.
Scare and Share
This way of writing seems to be the trend today. People write from a crisis standpoint and try to sell the fact they must act a certain way or risk very scary consequences. You see it a lot with respect to social issues, politics, the latest changes in social media and the list goes on. This kind of writing tries to produce some type of stress in a reader to get them to feel very uncomfortable about their current position. In addition, most of these articles want people to take action because a time limit has been placed on them because your offer to connect expires very soon. People are trying
Care and Share
This approach should be the theme of your content marketing posts. Write news from an “exerience standpoint” that shows you have taken time to actually understand a concept and show that you truly care by sharing this knowlege with others. This is where people should start if they are just starting a personal blog site or a company blog site. Keeping this theme in mind will have much more long-term value than the “scare and share” method.
Fresh is Best
This approach is where you need to take your blog site in 2014. People are hungry for fresh news. Give people a reason to connet with you. Follow today’s trends and find ways to present them from a “different” , “unique” standpoint. Give people some innovative information that they may not be hearing at all. This type of information resonates because it is “Fresh”. Make sure you are also sharing your content on other social media sites. You need to get your content out to others and the best way to keep your message fresh is to take your message to your connections on social media sites.
As a content marketer, we have all written information that falls into one of these categories. My experience is that if most of your content falls in the fresh category, you will have a better chance of success than the other two categories. I know some people have made money in the “scare” category, but for me it all comes down to value and principles.
What are your thoughts? Where do you see yourself as a content marketer?
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