This question used to bother me a lot. When I first started this blog site, I thought the only way you could get success is if people would subscribe to your blog site and read your content everyday. Everytime I would look at Google Analytics, the numbers always showed more new visitors than return visitors.
Fast forward from 2007 to 2014 – Not much has changed with respect to follower numbers. I still get more new visitors than return visitors. The difference is my attitude and the way I look at success. The point of this blog site is to connect with the best people. I really like to learn from people out there who are seeing results using different marketing channels. A healthy mix of new and return visitors is appropriate.
Some other ways I look at loyal following:
You can’t just look at your blog site alone. With respect to my company blog, I always look at the number of hits and see how many new accounts are being generated.
On social media platforms, in order to get a loyal following, you have to do more than just post a link to your blog site. You must engage and acknowledge other people’s content if you want people to reciprocate.
I am also seeing a lot of increased traffic off-line. People still like to connect in person with others. It is always great to see someone who interacts with you online at a meeting or conference.
You must be sooooo different that people see your content as someting that adds value to them. Too many people are acting like robots and reposting information that has already been posted.
Be passionate about what you write about. If you don’t like your content, why would you expect others to read it.
Be more open and try to learn more from others. Take a step back regularly and evaluate your progress and make sure your content is being read, followed and shared with others.