I came across this article, (Horses for Courses On Social Media: Short-Form vs. Long-Form Content) by Adrian Blake and I really believe it makes some great points about how to use content correctly. On social media, short form helps drive people to your website where the details must reside if you are going to connect with your audience.
People are looking for current information on various topics and if you can be an expert on a particular subject, you will get noticed. Becoming a better writer each and every day should be a goal. Too much is made about key words, but knowing how to get people’s attention is just important.
I have talked to a few friends of mine who have ditched their blog sites for posting interesting content on Twitter or Facebook. They tell me that is where they are finding their clients. I would encourage you to not only keep your presence on Twitter and other social media sites but really build your “expertise content” on your own website or blog site.
Just as Adrian indicates in his article, people use Google to search for information. People don’t generally search Twitter, Facebook or Linkedin for information.
This whole notion hit home for me in a year-end survey. I asked people how they found our company. Only 5 responses out of 1,200 indicated that they found our company on social media sites. The number seemed low to me, but when I looked closer at our data I noticed referrals from companies that have a strong social media presence and blog presence.
If someone asked you how many companies you have found as a result of following them on Twitter, what would your count look like?
Would you admit that you made a huge business decision based on a tweet or a Facebook post? `I didn’t think so.
Read Mr. Blake’s article and start looking at your own content a little closer.
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