I see a lot of marketing professionals changing the way they approach their marketing initiaitives. Here are some of the themes:
- SEO, Content Marketing and Social Media must come together
- Content Marketing is not a long-term strategy
- Twitter is just a bunch of spam
Here are some of the topics I talked about this past week:
- What’s next after social media?
- Marketing Automation or Marketing Hand-Holding?
- Dealing With Social Media Talk
- Social Media – Staying Under the Radar
My point here is that all of us at marketers need to look at our marketing efforts and see what type of penetration and influence we are gaining each day. I work directly with our client service team to see if our marketing efforts are making a difference. How many inbound calls are we receiving? How many new accounts are we opening each day?
What I can tell you as I talked a little bit about yesterday. Is that social media has given all of us a great starting point and every company should be embracing the fact that we as consumers and business associates can actually get closer to clients now more than ever before. However, making a difference and having some marketing penetration needs more than just content or engagement on Twitter, Facebook or Google Plus.
More follow-up is needed. People need to reach out and get out of their safety chairs of their computers and start talking more regularly with the people who most matter to their business. Finding the best way to follow-up is the part I am looking at right now. I think the past few years have been all about analytics and analyzing data. This is a good step, but application of this data needs to occur and it must happen faster if this data is going to be converted into transactional data.
Finally, all of us only have so much time in a day to make a difference for our businesses. We need to make sure we are using our time and resources in a manner that makes a difference. Maximizing productivity through this process should also be a goal, because as you know, “timing is everything”.
More to come on this topic in 2014.