For one reason or another, maybe you were one of those people who was very skeptical of social media and never quite grasped that Twitter thing.
The great news is that it is not too late and actually it is a good time to get into social media. Let me give you some reasons.
Many marketers are giving up their efforts on social media. A number of people I come in contact with have not found social media to be a good use of their time and they are tweeting less, posting fewer posts on Facebook and are for the most part scaling back quite a bit with respect to their activity.
Many people took to social media as a fun way to communicate with people. The problem was there really wasn’t much of a direction and now they have a lot, and I mean a lot of meaningless followers and they can’t seem to find a way to make it work for them.
This is where you come in…Start by getting on and paying attention to what is happening on social media. Find some great people who are talking about taking social media to another level by integrating into other marketing channels.
Also, start a blog and start sharing those articles on social media. I am still surprised that most people on social media do not maintain their own blog site and write their own content. This is the best way to see results on social media and it drives traffic to your site. A Win-Win!
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