Have you heard about Duck Duck Go? (Read more in this FastCompany Article: Inside DuckDuckGo, Google’s Tiniest, Fiercest Competitor)
It is my favorite search engine. Bar none. It is simple, search not based on any outside influences. It is basically what Google started out to be.
I think a movement is on to bring simple, fast information back to clients. Too often, we have tried to “pretty-up” our message. The truth is, people want information in a faster, more convenient manner. Think about your favorite TV Show. Do you schedule your day around a time like Wednesday’s at 8.00pm or do you set your DVR to record the show so you can watch it at your convenience?
Do you get easily frustrated when you go to a company website and you cannot find information about the product or service that you are looking for? With more and more people turning to mobile devices to look for information, it is up to companies to find ways to provide that information in a cleaner, more concise manner. Google might also be scared of this same phenomenon. What better way to compete against Google then to give them a clean search interface, with fewer advertisements and links based on what other people say. DuckDuckGo certainly has an appealing product and I think there will be a new shift toward this type of search. I really lke
Lesson for marketers: Don’t get so in love with technology that you forget the basics of what people are looking for. Duck Duck Go is a great story of how “simplicity is in” and how companies can really improve their position if they scale back a bit and focus on the basics and show their value! Definitely a story to follow in 2014