by 
Today, we see more fake marketing techniques than ever before. People only know a little bit of information about a product or service and they really can’t show the value to the buyer.
Here is one example. It is amazing to me that people can talk about cloud technology, but do not have any idea how to tie it together with a company’s data and really show the benefits of cloud computing.
As a marketer or client service manager, your job should always be to learn more about the products or services you sell and learn something each day. Too many people are in love with their own technique or the fact they can show a presentation on an iPhone or iPad.
Knowing the facts solidifies your presentation and shows people you are a true expert in the field.
With all the information and misinformation available to all of us via the internet, it is more important than ever to show people the value that our company’s can offer to clients.
Along with this notion of knowing more, we also need to make sure we can share this information in a consise, efficient manner that resonates with our clients. How many times have you been in a conversation with a sales representative and that representative talke for almost 3 minutes straight without any feedback from the listener? By the time you read that last sentence, you were probably recalling a time it happened to you and how turned off you were.
Knowledge and delivery of information go hand in hand. Too much emphasis is made about content marketing or writing with quality. Also, too much is made about knowing where your clients are. What about your message? Do you actually have product and service knowledge? Do you know how to connect with clients? We, as marketers are forgetting what really counts.
Let me leave you with one example of how Twitter has helped me as a marketer. Maybe you can relate.
Twitter has showed us that maybe we should
“shutup”,
“make our point”,
“listen more”
and if we have a good point…
“say it specifically”
“by showing people where they can learn more”
“our company website”
Make it a point to learn something new about your company everyday and continue to practice getting better about sharing the value you can provide to your clients.
