When was the last time you invited one of your clients over and gave them a tour of your company?
I look back at the corporations I worked at before settling into my current position, and the one regret I have is that I did not invite more of my close connections to my workplace. Can you imagine if the people you were closely connected with gave you a quick tour of their operations. Think about how those types of experiences could help you brainstorm new ideas or resolve current issues.
Over the past few years, I have tried to increase our brand exposure by offering groups, and individuals personal tours of our company. I know these things take time, but what better impression can you leave than by showing others the type of people and processes that make up your company. This is transparency at its finest.
There are some who will say, we do this through videos on YouTube. I would say great, that is a start. People generally don’t search out companies on YouTube and there is only so much you can say without going on and on. Pictures of different processes are also another approach to give people a bit of an idea of your processes. Livestreaming, or GooglePlus Hangouts are also approaches that are very good. All of these have their place, but the best experiences are those where someone takes time and shows me their company operations up close.
These type of invitations are rarely given out and they go a long way in securing clients and giving them reasons to work with you.
Reach out and try inviting someone to your company location. In addition, acknowledge your current clients and ask if it would be possible to visit and learn more about their company operations. In both cases, you are taking time to learn and share and those are the best opportunities in an ideal marketing world.
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