This message is for CEOs and Executives as a follow-up to last weeks post.
DISCLAIMER: If someone has a full-time role in social media with a large company, I would guess they are using it as a full-time client service representative, maybe? or is planning some type of project to hopefully go viral for a particular marketing company. Again, some people are on social media sites all the time, every hour of the day. What is the true effectiveness of this?
I stressed that social media really takes on a new role when executives and owners have a role in their company’s social media effort. Now, I want to show you how that can be done.
Let me start by saying social media is not a full-time job. I could not imagine trying to find clients online 8-10 hours a day and try to engage with them and open conversations on sites like Linkedin, GooglePlus, Twitter and Facebook to start with let alone Instagram or YouTube. At the end of the day, if you are working for a company, you need business and social media is a good start, but it is not the end-all, be-all.
The best way to use social media is to do the following:
- Listen to what people are saying online and see if there is an opportunity for discussion and
- Create content that helps people remember who you are and wants them coming back for more.
Time is a factor with respect to social media. You only have so much time in a day and you really need to look at marketing in the big picture which includes: marketing, client tracking, client service, quality products and quality services.
The best approach I have found is to schedule 10 – 15 minutes a day out of your day, 3-4 times throughout the day to monitor your efforts. Here are some of the tasks I perform.
- Look at responses to blog posts on Social Media Sites
- Checkout some #keyword hashtag searches on Twitter
- Look at new updates on Linkedin
- Check out Google Analytics to see 1) which pages are popular, 2) where people are coming from
- Look for opportunities to reply or comment. (Use Lists on Twitter/Tweetdeck)
- Check Google Alerts for competition and specific key word topics
- Read a blog post from a reliable connection (Increase learning)
You see, if you manage your time appropriately, you can find ways to make social media an integral part of your marketing initiative. Just be careful to keep your time to 10-15 minutes, or you could find your time slipping away.
Image courtesy of stockimages / FreeDigitalPhotos.net