Social Media is a great place to help establish a strong personal brand.
I was reminded again of this important fact when I listened to Jeff Beals give his presentation on this topic. It really is one of the most critical aspects of growing professionally. It is also a lot of work. Jeff reminded me that I really need to make sure that I really pay close attention to things happening around me and to make sure I understand that as your personal brand grows, more will be expected of you. Jeff’s words were inspiring and motivating. Jeff travels the country giving presentations at variosus businesses and conferences. His books are also outstanding and very thought provoking. Well worth the investment.
So my takeaway from his presentation is that I need to be more in tune with the conversations that are taking place at work, at home, online and in the media. I need to not only read for knowledge sake, but also look for opportunities to connect with people. Opportunities are all around us to personally sell not only our personal brand, but the company brand. It starts by listening and learning. From here, its all about picking up ques and looking to discover a need a client is looking for and finding a way to be supportive in meeting the needs of that client.
Social media is one channel to consider in this process among others like networking events, business socials, conferences, office dialogue and in personal groups like church, school and sports. I really like Linkedin. I think the most powerful tool are the updates found on the home page. It is interesting to see what people find interesting these days. In addition, it is a great way to start a conversation and see if people in your network can relate to your note.
The point here is that personal branding is more than just gaining knowledge in a particular area. What good is that knowledge if it is never shared or applied. The best way to do this type of sharing is by building your personal brand. It needs to become a part of your personna.
If you want more information on this topic, go check out a video on JeffBeals.com site.
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