It started with the introduction of Windows: Remember Windows 3.x, Windows 95, Windows NT, Windows 98, Windows Vista, Windows 7, Windows 8. I am sure I missed one somewhere in there. Now we are up to 5C or 5S on iPhone.
If you are not growing or updating your latest version, you could be dying.
People today, like to have the most current technology release and this concept is rapidly spreading to products like shoes, cars and fast-food with new sandwich introductions or meal items.
Businesses are taking it a bit further and growing through acquisition and changing their brand name as a result of that transaction. For the long-term small business, these type of updates are also necessary.
Your job as a marketer is to make sure your brand is seen as an innovative, current and always building on technology and process improvement. This task can be done through many different types of processes like the following:
- brand name change
- physical look change
- updated equipment/fixturs
- new marketing materials
- more active approach on social media
- introduce a new mobile phone app
My advice, start today and list some goals and strategies with respect to your brand. Think about the following concepts as you create your goals.
- more brand exposure
- become known more for a new technology
- more sales
- target a specific type of client
- create an overall new image
Updates and new versions, the new way that people evaluate companies to see if they are growing or dying. Is this topic important to you and your company? It might be one of those differentiating factors that you need to be looking more closely at.