Now imagine that client just walked in the door and told you that he/she would like to move all their business to your company.
What type of reaction would you have? Initially, you might react like you just won the lottery. Then reality might sit in and you might say to yourself, oh my, we have a ton of work to do if we are going to be able to service this account.
My advice to you, start planning today for this ideal client. This is the difference between a proactive company and a reactive company. Where do you want to take your company into the future. What processes would you need to have in place to meet the needs of a “big” opportunity. Start prioritizing and working toward meeting the needs of your future, ideal client.
- Get your production process in order,
- Look at your current quality of employees and determine which employees will help you in the future.
- Look at ways to improve client service, be ready to go to market
You never know when someone may be coming to your door with the big offer.