If you want success on social media, follow fewer people and become more successful. It sounds a bit backwards and a number of social media experts would vehemently disagree with me and this approach.
The truth is I really do not want to follow everyone on Twitter that I come in contact with. I want to follow people for three reasons:
Connect Professionally – Other Marketers, Execs and CEOs
Connect via Industry – Agriculture, Environmental, Food, Feed and Fuel
Connect with Interesting People – Geeks, Inventors, Rising Executives, Young People, Mentors, Managers, Strong Valued People
When you make this decision, you really stop worrying about counts and you see the real benefits to using social media. Obviously some platforms are also better than others. I generally use Linkedin, Twitter and GooglePlus, (trying). Facebook for me is more about personal relationships and friends.
The results of this process are evident in the kind of phone calls, web inquiries and general conversations I have with people on a daily basis. I don’t get 1,000 phone calls or 5,000 hits to my website. What I typically get is about 10 phone calls inquiring about sales, 30-50 web hits from people representing some of the companies and industries I want to do business with.
Which would you rather have: A higher Klout score, 10 – 30 new followers a day or more of the “right” people contacting you and inquiring about doing business with you.
I know this process may seem like a backwards approach to you and many social media people will argue with my approach, but in the end I would rather be measuring dollars and cents versus likes and followers.