It is one of the best articles I have read on the subject of social media marketing and what your goals and objectives should be.
The article really gets at the point of how marketing has really gotten away from measuring results and is looked only at building awareness. It is much more!
This article has so many good points and I have reread it several times today.
Take a couple of minutes and read it. It’s one of the best articles you will read on this topic in 2014