The second part of this happens to be social media. After the story is released, someone always says the following, “after news was released, the word quickly spread on social media platforms and it was the topic of conversation”. (This is the new word-of-mouth) Right or wrong, the media is always reporting that news traveled quickly over social media.
Social Media has become the communication device as well as the choice of distribution for “breaking news”.
Now, once in awhile a good news story will be reported and it will spread over the social media, but this type of news is definitely in the minority compared to the other news stories.
Stick to content and be careful about writing news information!
Talking about controversial issues or stating opinions on company blog sites is risky at best and should really be discouraged. Write about inofrmation that adds value to people’s lives. Tell more good stories! (This is very rare) Talk about topics that no one else is talking about. (This is a great way to get your content noticed) Be interesting and give people some information to remember.
This type of content may rarely go viral, but is that such a bad thing. Knowing your readers and giving them valued information should always be your goal.