Over the past few weeks I have noticed an increase in web traffic that is being generated through organic search. More people are searching for information and have found our company site for that particular information. This particular content could be current or old. In fact, I am seeing a resurgence in people looking back at content I posted 2 – 3 years ago.
This information tells me that search is still vital as a part of the entire online marketing strategy. The key to this process working was the fact I never gave up creating content on our company blog site. The process takes time, but the good news is if you make the investment to put your content on your company webiste/blog site, you can see that hard work pay off in subsequent years. Try doing that with paid advertising or posting a tweet or information on Facebook.
It also shows another key element. If you want to be an authority on a particular topic, you need to revisit that information and continue to add more facts and information on that content.
Today, the focus is on content marketing in the present, but I would tell you, if you continue to write valued content on a particular topic over a longer period of time, you will see how this process can help serve your needs not only now, but well into the future.
In addition, don’t be scared off by Google’s recent [secured search] tactic. Look at the landing page data and see what type of content people are going to. Also, look at search queries. Lots of valuable information there to help you look for content trends and find content that readers are finding through organic search.
Don’t give on organic search content just yet. I see a whole new shift toward more organic content in the future.