In 2014, I have noticed the number of hits from these devices has increased dramatically. People are spending more time on their mobile devices and less time on their computers and laptops.
What does this mean for marketers? Somehow, someway we need to get our message on people’s devices. I have asked people what they look at the most and I’ve heard the following: Games, Email and Social Media Sites. Developing a good, sustainable app is really hard. Believe me, it took me a couple of years to come up with a good concept.
What I have learned is the following?
Email lists and subscriptions are huge. If you can send regular messages to people, you are a step ahead of others.
Websites – Mobile View – -Look at your site and make it more simple to read. Consider increasing the size of your font. Don’t assume people know how to make sites more viewable on devices.
Send email messages to people you meet after face-to-face contact or on a regular basis.
Post a little more on social media sites. It could be another way to keep your message on people’s devices.
Get on Google Analytics and monitor more. You will be able to see if people are finding you and your company on their mobile devices. You want to see a trend upward in mobile usage.
Find ways to also do the following:
(Tips for Results)
- Keep your messages short for quick, easy reading
- Highlight text to draw attention
- Use bullets to organize information
- Use pictures to convey your point!
- Use url links to help direct your reader to the next place
Mobile marketing is not some program you buy or new advertising.
It is all about:
Attention Getting Messages
A Quick Read
Getting a Return Value
Now, start your mobile marketing plan today!
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