I keep hearing these words again and again. Lately, it seems the bigger companies are buying the smaller companies more and more. We hear about it alot more than we used to, but because of the tough economic conditions, it is becoming more of a reality.
What should are reaction be as marketers for the companies we represent?
We need to stay informed and follow the market and legislation a lot closer than we used to.
Be ready to go to market
You need to be in a position to get in the market quickly and more proactively. (Proactive versus reactive)
Get in position by continuing to clean up processes
Companies need to make sure their processes are continually getting updated for maximum efficiency. (This work never goes away)
Find your niche product/service and expand on it
Build on your unique service or product and expand on it. Continue to diversify and keep building on your customer support
Find ways to better service clients
Provide better service than your competitors and listen more to your client needs.
Stay in close contact with clients
Companies are stealing clients based on price, service and more important relationships. (Relationships have a high value in today’s world)
The market is tight. Some would say limiting. As marketers, you need to continue to define your market and make sure you making the most of your current market and looking for ways to expand that market. Continue to seek out ways to connect with your clients using the above methods and you will quickly see your market share grow. Look inside a little bit more and improve what you can control, you may see a bigger return than simply trying to find a new market each day.
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