Everyday I come to work, I am not sure what the day will bring. I actually enjoy the fact that our phones are constantly ringing and that email questions are received. People want answers and responses quickly. People want answers, updates on products/services and ultimately want results.
Items posted on social media sites have a very short shelf life and many times are not read or responded to. However, marketers work these platforms hoping to connect with people and create some information to share with others.
Tradeshows have limited hours for showcasing products, as a result companies try to reach as many people as they can.
Marketers need to create information that can resonate longer. This is why the content marketing component is so critical. Information contained on blogs and website updates can remain in place for a long time. As a result, this information remains accessible and searchable.
This is why business cards still have a place as well as brochures and handouts. This type of printed information is great for people to have as a reference or reminder. It will not be there forever, but it has the chance of resonating more than a tweet or Facebook Post.
The name of the game is speed, but it is important to have information available in all types of formats to help keep a sustainable presence.
Don’t get caught-up in falling for the paperless society. If you are totally paperless and you are relying only on social media, how will people find you or know anything about you. Make sure you keep your marketing focus on the long-term and always strive to create a sustainable presence!