Over the past 10 years, I have seen a huge shift in the way companies need to approach their markets. It used to be that markeitng teams spent weeks and months on a big campaign to promote a new product or service. All os the pieces were in place and once the project was implemented, companies monitored the situation and followed the campaign to determine how successful the campaign would be.
Today, the marketing culture has changed. Social media is a big part of this. I would also add that mobile and “instant news” is also a contributing factor.
Everyday, when I first step inside the companys’ front doors I ask myself what type of clients will we be in contact today. I ask myself the following questions:
- Are we serving our current clients’ needs?
- Are we answering client questions in a timely manner?
- Are we able to get our final deliverables to the clients?
- Are there any issues preventing us from achieving results?
- What items are happening locally and nationally that could affect our business?
- What is our competition up to?
- Are employees being taken care of at our company?
- Are we receiving payment for our services?
It is an everyday job? All of these items have an effect on the way we do business.
What I am learning from the above questions is that people in other organizations are also asking these same questions. My role as a marketer is to insure that I have a good understanding of what is happening around me both inside the company and outside the company. Just like a person who sets up a booth at an open market, I, too, must be able to meet with clients on a daily basis. Our clients deserve this, and the business culture is demanding that we interact daily with our clients.
Do you prepare yourself to go to market each day? I would welcome your comments and additions to how you get prepared each day.