I read this article regarding an iconic brand and it really made me think some more about this topic.
The article really made me think about some of the services our company currently sells and how they have been around for 20-30 years. Now our company’s brand name is not quite at the level of Slim Fast, but that should not be a reason to look closer at what these services offer our clients and look for ways to maximize their value.
Right now, the consumer is very confused when it comes to brands. Today, brands are traded like baseball cards between different companies. In addition, many products only change their outside packaging and never really update the quality of their product or service.
As the owner of your company brand it is good to be reminded of these type of examples and to constantly look for ways to market your products and company brand so it can have a sustained value into the future.
If you purchased the Slim Fast brand, what would you change in order to increase more awareness?
How can you apply this information to your own company brand?
Remember this commercial from the 1990’s?