Have you seen the new Coke cans and bottles with people’s name on them.
What a clever way to share a brand and spread the word. If you haven’t seen or heard abou this new promotion check out the video below.
Some lessons to think about.
Viral promotions by going personal
Today, we need to connect with our audience. One way is to call out people by their first name and make that connection. In the beginning I see this promotion going viral in a big way. Keeping it going into the future will be the challenge of the Coke Marketing Team.
Using hashtags – Creating action
I think the use of the hashtag #shareacoke is a great start to keeping the momentum alive on social media sites. Action hashtags could be the new way to gain followers on socila media.
Connecting people of all ages
Too much emphasis is made on connecting with younger generations. People like to see their names on established brands. Why not make the connection across groups instead of trying to always target a specific sector.
Brand Marketing is coming back
Brand marketing is the glue that helps bring traditional and digital marketing together.
What other lessons could you make the case for with respect to this new campaign?
Please consider sharing your thoughts on this topic.
Picture Source | Fdbusiness.com