I thought about this topic as we are right in the middle of “back to school” time. This past week, my kids received their text books and e-books. Yes, e-books are the new focus this school year. Many schools have adopted this type of technology or various programs. Some schools have been successful and others have not been as successful. It is a big undertaking. Schools are sticking their neck out and trying to integrate educational learning with new technology. I will probably write more on this topic as I follow its progress this school year.
What type of risks are you willing to take? Here are some examples to consider.
Mobile Apps – Everyday, you should be looking for those ideas that are completely different than what is happening in the market. Believe me, I have learned about this realization the hard way. This year, our company developed and released an iPhone App. It is very cool, but it is only gaining a few users a day. Apps are not new, even with cool features, it is a hard sell to your clients. What I have found, is that the more I can show people first-hand the new app, the more acceptance I generate. This is the Sticking Your Neck Out Moment!
Content Marketing – Many people stay away from this type of project because of the amount of work that is involved in writing content for people to relate to. What if this content was written by one of your executive team members? What if you used your content marketing to connect your people and processes to your current clients? People relate to people! This is your Stick Your Neck Out Moment!
Introduction of a new product or service – Many times people thing they have to come out with a new product or service to keep up with competition or they recognize a potential market. These types of introductions are typically well-planned and a lot of time is involved. They are a part of normal business. What about adding something outside this normal roll-out? Have you considered putting on a conference or training program and incorporating your roll-out with another company or an educational concept. People always want to build their knowledge and offering this type of add-on could help you stay connected with your clients. Time to consider giving your clients more. Time to stick your neck out a bit more and WOW your clients.
Inviting people to tour your location – This sounds simple, but how many times do you have meetings with clients, but you never show people what really happens behind the scenes. Wouldn’t you like a personal tour of Amazon or Google? Can you imagine seeing processes up close. This type of action is really sticking your neck out!
It really comes down to having a different attitude! If you look for ways to stand out from the crowd, you will see success because people get tired of the “Same old thing” mentality. It is something to consider. Do you want more of the same, or something more? Can you just rely on doing things the way they have always been done. Time to change!